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The Key Word: Preaching to the Conversion Minded
Google Announces it Will Withhold Keyword Data from Paid Clicks – Is the Clock Ticking on the Keyword as a Marketing Tool?

Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non paid search traffic since the end of 2011. This means that the “not provided” bucket that has haunted search marketers on the organic side will now apply …Read full entry

The Importance of SEM Ad Copy Testing: Lessons from a Simple Brand Test

Writing compelling ad copy in search engine marketing (SEM) can be one of the most important things we do. It plays a critical role in increasing your ad rank, boosting click through rates (CTR) and, most importantly, improving conversions. The desired outcome of an ad copy test is to determine what type of message delivers …Read full entry

Genius Life Hack for Retailers

I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier.  I imagine walking down the street looking for a place to eat and having discounted offers for local restaurants appearing on my phone as I walk by them. I fantasize …Read full entry

Five Things You Need To Know About Connecting the Pillars of Digital Marketing

It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital hyper-connectedness is increasing the transparency of the process.  As a result, we as marketers, developers, content curators and business leaders need to up our game. The art of persuasion is …Read full entry

DAC Group Inc. Releases Results of Annual Kantar Consumer Search Behavior Study

DAC Group and Kantar are proud to release the results of their latest consumer search behavior survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage in Canada and the US. Results in the categories of general consumer search behavior, mobile, and social search show steady trending …Read full entry

Social ROI – We know you love your mother

From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out there without necessarily having a plan for it to yield returns. Then came the obsessive vanity metrics tracking, and that seemingly …Read full entry

Are Your Digital Efforts Converting?

  The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t taking the time to identify how they’ll accurately measure outcomes. The old adage of 80% of winning is simply showing up rings true but, it’s the …Read full entry

Online Spending On the Rise – Personalized Experiences Continue to Win the Hearts (and Wallets) of Consumers

As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cozying up by the fire to complete their gift-giving shopping online sans parking wars, long lines and well, let’s be honest…witnessing a few temper tantrums worthy of the naughty list. According to a study by Ipsos Canadian Inter@ctive Reid …Read full entry

Being Human: Lessons from Social Media Strategies Summit

It was somewhere between the Dungeons & Dragons analogies, the Mike Myers Shrek impressions, and the musical question period that I realized it: This was no typical social media conference. Social Media Strategies Summit, held last week in San Francisco, brought together a couple hundred industry professionals from some of the top brands, agencies and media and …Read full entry

What the Hummingbird Algorithm Update Means for Paid Search

When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one, right? After all, we’re still recovering from Enhanced Campaigns. Tempting, perhaps, but certainly not wise. Any change to the way Google …Read full entry