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The Key Word: Preaching to the Conversion Minded
Erica’s Top Five Takeaways From Digital Marketing for Financial Services NYC!

  DAC Group joined over 400 digital marketers and financial leaders at DMFS-NYC December 9 – 10, where DAC, VP of Client Strategy,  Nasser Sahlool led the Social and Content Track.  Erica Hahn,  was also in attendance at the event and shared her top takeaways below. Marketing must be personal! The importance of creating a …Read full entry

Don’t Let Rating and Review Tampering Tarnish Your Brand (or, Empty Your Pocketbook!)

In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With authenticity a fundamental concern for any brand, successfully managing brand reputation, winning fans and fostering loyalty amongst consumers takes a steady hand and a strong ethical compass. …Read full entry

Creative + Technology = Today’s Digital Impact

Recently, I attended AdTech in the Big Apple and my passion for what I do was immensely reignited. The Javits Convention Center was packed with hundreds of speakers and exhibitors and easily thousands of attendees; it was like a candy store for digital media professionals. Mick Ebeling’s Keynote: How Brands Will Change the World At the …Read full entry

DAC Group @ ClickZ Live, Chicago

November 3-6, over 700 marketers, planners and digital professionals gathered at the Palmer House Hilton Hotel,for ClickZ Live Chicago. A three day digital marketing event for industry thought leadership, shared best practices and peer networking. The event offered insights and advice from digital marketing and advertising leaders in the areas of Data Driven Marketing, Social …Read full entry

Ranking Reports…Valuable or Hogwash?

Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big picture thinking teams can better optimize results to drive performance.        

All we want for Christmas is…measurable conversion!

If you didn’t start planning “Christmas in July”, we want to be your October Miracle on… to help connect your brand with the gift givers on your list. Like many marketers, all we want for Christmas is…measurable conversion! Most retailers have goals of leaving the competition in the dust (or snow as it were) and …Read full entry

Landing Page Copy: 8 Tips For Hitting the Right Note

You’ve designed a beautiful landing page. You’ve tweaked and tested its responsiveness. You’ve spent hours on keyword research, arriving at what you believe to be a winning blend of high-traffic short-tail and conversion-friendly long-tail. In short, you’re ready for an influx of traffic… or are you? Without effective landing page copy, you risk squandering the …Read full entry

Google’s Pigeon Update: What it means at the local level

It’s been just over two months since Google quietly rolled out the locally-focused Pigeon update. At DAC, we’ve been watching this like a hawk (pun intended), as local search marketing is a critical part of what we do. With millions of locally-focused landing pages engineered for SEO and tens of thousands of local business listings …Read full entry

It’s Not Easy Being Green – Job Search Tips for New Grads

We’ve all been there. Certified, bright, enthusiastic and…GREEN.  We know, it’s not easy but, being green also means you’re well on your way to becoming what you want to be. DAC Group will be working the campus circuit over the next two weeks. We’ll be in New York at Columbia University September 19 and in …Read full entry

Four takeaways from the BrightEdge Share14 Conference

    Share14 was high on my list of 2014 conferences not to miss and it delivered. The impressive speaker line-up included SEO professionals from large enterprise organizations such as BING, Google, M3 and Marriott International sharing insider tips and tactics that we can use to help clients at our own agency. The overall focus …Read full entry