The NRF just wrapped up its biggest Retail’s Big Show to date at the Javits Center in New York City. The event boasted over 34,000 attendees from 85 countries around the globe, and featured over 300 “corner office” speakers from some of the world’s biggest, most powerful organizations. If you are in any way involved …Read full entry
On the heels of #CES2015 and in anticipation of #nrf15, DAC is knee-deep in retail stats!
DAC Group joined over 400 digital marketers and financial leaders at DMFS-NYC December 9 – 10, where DAC, VP of Client Strategy, Nasser Sahlool led the Social and Content Track. Erica Hahn, was also in attendance at the event and shared her top takeaways below. Marketing must be personal! The importance of creating a …Read full entry
In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With authenticity a fundamental concern for any brand, successfully managing brand reputation, winning fans and fostering loyalty amongst consumers takes a steady hand and a strong ethical compass. …Read full entry
Recently, I attended AdTech in the Big Apple and my passion for what I do was immensely reignited. The Javits Convention Center was packed with hundreds of speakers and exhibitors and easily thousands of attendees; it was like a candy store for digital media professionals. Mick Ebeling’s Keynote: How Brands Will Change the World At the …Read full entry
November 3-6, over 700 marketers, planners and digital professionals gathered at the Palmer House Hilton Hotel,for ClickZ Live Chicago. A three day digital marketing event for industry thought leadership, shared best practices and peer networking. The event offered insights and advice from digital marketing and advertising leaders in the areas of Data Driven Marketing, Social …Read full entry
Look beyond keyword ranking to define and track success online. By trading in single metric tracking for big picture thinking teams can better optimize results to drive performance.
If you didn’t start planning “Christmas in July”, we want to be your October Miracle on… to help connect your brand with the gift givers on your list. Like many marketers, all we want for Christmas is…measurable conversion! Most retailers have goals of leaving the competition in the dust (or snow as it were) and …Read full entry
You’ve designed a beautiful landing page. You’ve tweaked and tested its responsiveness. You’ve spent hours on keyword research, arriving at what you believe to be a winning blend of high-traffic short-tail and conversion-friendly long-tail. In short, you’re ready for an influx of traffic… or are you? Without effective landing page copy, you risk squandering the …Read full entry