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The Key Word: Preaching to the Conversion Minded
That Time I Got My Brain Scanned

Recently, I participated in a unique study hosted by Brainsights at the University of Toronto. Brainsights is one of a handful of Canadian companies operating in the nascent field of neurological advertising, or neuromarketing. For the study, I volunteered to subject myself to watch 75 minutes of uninterrupted advertising. Am I crazy? Probably. But I …Read full entry

Rob’s Roundup: Facebook Lead Generation, Content Marketing and Mobile Necessity

Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors remains a challenge for most brands. Facebook in particular is working hard to change this within their ecosystem; just look at their partnership …Read full entry

10 Content Predictions Bill Gates Got Right in 1996

Emma Jones, Content and Social Strategist Almost 20 years ago — during the dawn of email, Yahoo’s first IPO offering and Sandra Bullock’s magnum opus The Net — Bill Gates penned the 1996 essay “Content is King.” An ambitious forecast on the future of the internet, both Yahoo and even Microsoft have failed to capitalize …Read full entry

Rob’s Roundup: Apple Watches, Google Wireless and High End e-Commerce

So much happens in the digital space every day – it can be difficult to keep up. Below, one of DAC Group’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits of news as they relate to brands, business and marketing in a connected world. Apple Watch Could be Their …Read full entry

Best Practices for your Google My Business pages

Google My Business is a vital piece of any brand’s online and presence management strategy plus, a key factor in search ranking. Below, DAC Group’s Rory Scherer guides us through the process. Thanks Rory!    

Rob’s Roundup: I Coulda Been a E-Contender

So much happens in the digital space every day – it can be difficult to keep up. Below, one of DAC Group’s digital strategists, Rob Walker, shares his recap of some of the more interesting bits of news as they relate to brands, business and marketing in a connected world. Game on! E-Sports Set to …Read full entry

Not ready for Google’s mobile update? Here’s what you can do

These days, Google isn’t really trying to hide that fact that they’re pretty frustrated with the pace of mobile-friendly content development across the Internet. That’s why it wasn’t terribly surprising when the search giant took the unprecedented step of telling websites to get mobile friendly or else. As you’ve probably heard by now, on April 21st …Read full entry

Rob’s Roundup: Everyone’s talkin’ ’bout Meerkat

It’s been a busy week. Here’s a recap. Everyone’s talkin’ ’bout Meerkat What is Meerkat? Founder explains most-discussed app of SXSW | MashableSWSX SWSX 2015 just finished up, ending the jockeying quest of thousands of marketers, entrepreneurs and major brands for that coveted social media and mainstream spotlight. And just like every year it’s a …Read full entry

If your campaigns are performing but you can’t communicate results, did they really perform?

A blog post on Barry Inc. training. One of the biggest challenges we have as digital marketers is communicating. The work that we do is technical, the platforms where we deploy our tactics are complex, and the data that we collect can be overwhelming upon first glance. Learning how to communicate in the digital space …Read full entry

DAC Group Awarded One of Canada’s Top SMEs for 2015

Award recognizes privately-held agency’s commitment to employee well-being and professional performance Toronto, Ontario (March 10, 2015), DAC Group is proud to announce it has been named one of Canada’s Top Small & Medium Employers for 2015 by Mediacorp Canada Inc., The award acknowledges the digital agency’s commitment to creating and maintaining an exceptional workplace. “Being …Read full entry