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The Key Word: Preaching to the Conversion Minded
Rob’s Roundup: Everyone’s talkin’ ’bout Meerkat

It’s been a busy week. Here’s a recap. Everyone’s talkin’ ’bout Meerkat What is Meerkat? Founder explains most-discussed app of SXSW | MashableSWSX  2015 just finished up, ending the jockeying quest of thousands of marketers, entrepreneurs and major brands for that coveted social media and mainstream spotlight. And just like every year it’s a small, …Read full entry

If your campaigns are performing but you can’t communicate results, did they really perform?

A blog post on Barry Inc. training. One of the biggest challenges we have as digital marketers is communicating. The work that we do is technical, the platforms where we deploy our tactics are complex, and the data that we collect can be overwhelming upon first glance. Learning how to communicate in the digital space …Read full entry

DAC Group Awarded One of Canada’s Top SMEs for 2015

Award recognizes privately-held agency’s commitment to employee well-being and professional performance Toronto, Ontario (March 10, 2015), DAC Group is proud to announce it has been named one of Canada’s Top Small & Medium Employers for 2015 by Mediacorp Canada Inc., The award acknowledges the digital agency’s commitment to creating and maintaining an exceptional workplace. “Being …Read full entry

Google to once again drink from the Twitter firehose:

Why the new deal works for both of them, and how brands can make it work for them In early February, Twitter confirmed rumors that it would once again offer Google access to a live stream of all of its half a billion daily tweets, something that the tech crowd has taken to referring to …Read full entry

2014 Local Search Recap

Missed #NRF15 ?

The NRF just wrapped up its biggest Retail’s Big Show to date at the Javits Center in New York City. The event boasted over 34,000 attendees from 85 countries around the globe, and featured over 300 “corner office” speakers from some of the world’s biggest, most powerful organizations. If you are in any way involved …Read full entry

Industry Insights – Retail

On the heels of #CES2015 and in anticipation of #nrf15, DAC is knee-deep in retail stats!

Erica’s Top Five Takeaways From Digital Marketing for Financial Services NYC!

  DAC Group joined over 400 digital marketers and financial leaders at DMFS-NYC December 9 – 10, where DAC, VP of Client Strategy,  Nasser Sahlool led the Social and Content Track.  Erica Hahn,  was also in attendance at the event and shared her top takeaways below. Marketing must be personal! The importance of creating a …Read full entry

Don’t Let Rating and Review Tampering Tarnish Your Brand (or, Empty Your Pocketbook!)

In the age of digital advertising, citizen journalism and social engagement, brand integrity, reputation and storytelling are largely defined by the consumers who admire (or despise) them. With authenticity a fundamental concern for any brand, successfully managing brand reputation, winning fans and fostering loyalty amongst consumers takes a steady hand and a strong ethical compass. …Read full entry

Creative + Technology = Today’s Digital Impact

Recently, I attended AdTech in the Big Apple and my passion for what I do was immensely reignited. The Javits Convention Center was packed with hundreds of speakers and exhibitors and easily thousands of attendees; it was like a candy store for digital media professionals. Mick Ebeling’s Keynote: How Brands Will Change the World At the …Read full entry