DAC Group
   Text Size: [ -/+]  


Follow us

The Key Word: Preaching to the Conversion Minded
Miley Cyrus’ Got (SEO) Juice!

I was doing some research for my job the other day, trying to find images that would help me tell a story for a Digital Marketing PowerPoint deck I was doing. In this particular case, I was trying to illustrate the effect of tearing down operational silos in companies, and thought that a “wrecking ball” …Read full entry

How Important is Local Search Marketing?

Over the course of the past year, I asked 12 prospective clients what they would do if they wanted to find a local business. The overwhelming response from all 12 (as anticipated) was “Google it!”, or something akin. Beyond my first inquiry, I pressed the issue by asking “What words would you use in that …Read full entry

Fixed Budget? Four Steps to Building a Successful Digital Performance Strategy

More often than not, there are two major objectives to consider when leveraging search advertising. 1.   Spend “X” dollars over the course of a contract term 2.  Maintain some form of efficiency; at DAC Group, for many clients that efficiency is measured as cost per lead (CPL) Achieving either of these independently doesn’t present any …Read full entry

Latent Semantic Indexing (LSI): What it is and how do you leverage it in SEO?

Webmasters and SEO Gurus regularly seek new methods to optimize their web properties and content for Google. What if I were to tell you, there is actually an old system used by Google’s algorithm to better evaluate and rank your content. Could you imagine an old SEO method working in the new digital era? To …Read full entry

Google’s about-face on real names is good news for businesses. Here’s why.

Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging and cajoling people to use their real names, Google has had to acknowledge that some people were never, ever going to get on …Read full entry

Five Ways Your Landing Pages May Be Missing the Mark (and how to change them)

Screwing up landing pages impacts bottom line.   Landing pages sit at the core of your conversion process and they aim to serve one purpose – get a user to take a desired action. Unfortunately, that’s not as simple as it sounds; if it were, average conversion rates wouldn’t be in the single-digits. So, how do you …Read full entry

Why the Smart Watch is the Next Big Thing and What Marketers Can Do About It

In the not-too distant future, we’ll look back at last week’s Google I/O developers conference as the day that the smart watch really went mainstream. Google announced three new smart watches from LG, Samsung and Motorola that will use the new Android Wear platform. The devices from Samsung and LG are available in the Google …Read full entry

Man vs. Robot: The SEO Perspective

 SMX from an SEO perspective. In follow-up to Scott Ensign’s recent recap of SMX Advanced, I wanted to expand and share some takeaways from an SEO perspective. As always, the SMX team did a fantastic job of assembling a stellar line up of experts to share industry insights and predictions in the world of search …Read full entry

SMX Advanced 2014 Recap: Facing the New Realities

After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems to be accelerating in the search marketing space. The evidence of that rate of change was certainly on display at this year’s conference. The good news is that as marketers, the possibilities are nearly limitless. What’s possible today …Read full entry

Acing the Digital Interview: Passion + Enthusiasm = Interview Success

It’s that time of the year again when instead of competing for the highest GPA grads are vying for a seat at the boardroom table. I had the pleasure of speaking with my nephew who is a second year student in a Business/Marketing program and well poised academically to begin his professional career.  The question he …Read full entry