Following the Mobile Path-to-Purchase
I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop, that’s about where it ends. My cell phone is not-so-smart and I don’t even own an …Read full entry
How Granular Should You Be With Your Paid Search Geo-Targeting?
We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some without), but doing that at scale can be tricky. If you have a business with multiple locations, you’ll want to ensure that …Read full entry
DexOne and SuperMedia Emerge as Dex Media
Another successful business transition has come to pass as DexOne and SuperMedia complete their merger and move forward as Dex Media™, which trades on the NASDAQ with the symbol DXM. Originally expected to happen by the end of 2012, the merger was completed on April 30th, 2013. So, what does this mean? Again, as discussed …Read full entry
Clicking versus Tapping: Are Your Landing Pages Optimized for Tablet?
Tablets generate more pageviews and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of talk in the past year about optimizing usability and conversion paths for mobile. With the focus on capturing those fickle mobile users, …Read full entry
Twitter Launches New #Music App
Not even six months off the launch of Vine, and Twitter swoops in to steal the media spotlight once again with the launch of its #music app and discovery service yesterday. Announced during a segment on Good Morning America and through a blog post on Twitter.com, the #music app brings artists’ music-related Twitter activity front and …Read full entry
Online Business Reviews – The Good, the Bad and the Fakes
When given choices about where to spend money, consumers want the best. Internet Yellow Pages sites, Google Places listings, and social networks offer consumers convenient channels for unbiased ratings and reviews from other customers. Good reviews can do wonders for your business, but just one negative review could create enough doubt in a consumer’s mind that …Read full entry
The Coca-Cola controversy that isn’t: Why social media is more than just buzz
A senior marketing executive at Coca-Cola sent the digital marketing world reeling when he told a conference audience that he sees no link between social media marketing and sales. Well, no, actually, he didn’t. What Eric Schmidt, senior manager of marketing strategy and insights at Coca-Cola, actually said was this: “But when Coca-Cola put buzz …Read full entry
Dx3 Canada Spotlight Part 2: Everything about retail is going to change… or will it?
Note: This is part two of a two part blog series covering Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. You can read part one here. Turbulent times for retail. Between 3D printing, augmented reality, e-fitting rooms and headsets that can measure consumer brainwaves, technology is changing the face of …Read full entry
Dx3 Canada Spotlight Part 1: The Great Debates
Note: This is the first of two posts about Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. This year’s Dx3 Canada conference featured a lot of great questions. It was a conference about where things are going, about challenging conventional thinking and looking ahead. But it was also about debating …Read full entry
How to avoid Dead Social Media Syndrome
A quirky little news item today caught my eye: A newly-announced Twitter app called LivesOn will allow people to keep tweeting after they die. It promises to scan the content of your Twitter feed, and to continue posting links and status updates that fit the algorithm. If this strikes you as more than a little …Read full entry