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The Key Word: Preaching to the Conversion Minded
Are Your Digital Efforts Converting?

  The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t taking the time to identify how they’ll accurately measure outcomes. The old adage of 80% of winning is simply showing up rings true but, it’s the …Read full entry

DexOne and SuperMedia to Merge

Coming seemingly on the heels of AT&T’s directory business acquisition by YP Holdings, DexOne and SuperMedia today announced a company merger expected to be complete by the end of 2012.  The newly merged company will become known as DexMedia. It is expected that the media properties that each company owns (i.e. supermedia.com; dexknows.com; switchboard, etc) …Read full entry

Cleveland AMA Recap: Digital Lead Generation Minus the Guesswork

DAC Group held an American Marketing Association (AMA) lunch series session titled “Digital Lead Generation Minus the Guesswork” yesterday at the Doubletree Hotel in Cleveland. DAC’s Vice-President of Client Strategy Nasser Sahlool led the afternoon seminar. Topics discussed included: digital trends, SoLoMo – Social, Local and Mobile channels, methodologies to succeed in a dynamic digital …Read full entry

What is a Phone Call Worth to an Advertiser?

Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would argue ‘no’. Is it really in the eye of the beholder? Let’s take a glimpse into my life …Read full entry

DAC Group Breakfast with Google in Calgary

Created with Admarket’s flickrSLiDR. As part of our continuing breakfast series with Google, DAC Group and Google Canada executives hosted an educational breakfast in Calgary on Thursday, February 23 at Hotel Le Germain .  In attendance were over 40 DAC Group clients and prospects . The subjects discussed included: What the new modern day consumer looks like How search …Read full entry

DAC Group to Lead CMA Seminar

On Thursday, April 12, 2012 DAC Group’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer, Vice-President of Media will lead a one-day Canadian Marketing Association (CMA) intensive seminar in Toronto titled “Lead Generation Minus the Guesswork”. The seminar will feature engaging presentations, interactive working sessions, …Read full entry

Petit-déjeuner groupe DAC en compagnie de Google à Montréal – DAC Group/Google Breakfast in Montreal

C’est avec grand plaisir que quelques dizaines de décideurs marketing du grand Montréal et d’ailleurs au Québec ont assisté au premier Petit-déjeuner groupe DAC en compagnie de Google. L’événement se tenait le 3 février dernier au restaurant Le Local, dans la Cité du Multimédia à Montréal. Cette initiative fait partie de notre collaboration continue avec …Read full entry

Results of the 2011 DAC Group and Kantar Search Landscape Study

For the third year, we have conducted proprietary research on the online and offline search habits of Canadians and Americans. This three-wave study includes research from Kantar and comScore. DAC Group’s research was then divided along regional and country lines to glean a clear perspective on the trends and commonalities throughout each region and country. …Read full entry

Why did Google Significantly Change the Way that Some Ads will Appear?

“ Google is in the process of making some pretty significant changes to the way that we will see ads appearing on their search results page. Announced on February 3, the location of the first description line for certain ads that appear above the search results has changed. For some ads, where each line appears …Read full entry