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The Key Word: Preaching to the Conversion Minded
5 Tips for Managing Reputation at the Local Level

How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or unfair review. What do we do about it? These questions come up every day, and tie back into that essential …Read full entry

Google Announces it Will Withhold Keyword Data from Paid Clicks – Is the Clock Ticking on the Keyword as a Marketing Tool?

Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non paid search traffic since the end of 2011. This means that the “not provided” bucket that has haunted search marketers on the organic side will now apply …Read full entry

DAC Group Inc. Releases Results of Annual Kantar Consumer Search Behavior Study

DAC Group and Kantar are proud to release the results of their latest consumer search behavior survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage in Canada and the US. Results in the categories of general consumer search behavior, mobile, and social search show steady trending …Read full entry

What the Hummingbird Algorithm Update Means for Paid Search

When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one, right? After all, we’re still recovering from Enhanced Campaigns. Tempting, perhaps, but certainly not wise. Any change to the way Google …Read full entry

Google looks to bridge clicks and bricks with Zavers coupon service

Without a doubt, one of the biggest challenges of online marketing has always been understanding the relationship between online and offline behavior. This has been an enormous problem for marketers, but also for Google. Their Adwords product has always provided excellent tracking for businesses who sell online, but for people who rely on foot traffic …Read full entry

SMX East 2012 Day Three Recap: Search Marketing Grows Up

This is part three of a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here and part two here. Perhaps my favorite line of SMX East 2012 came from a day three panel discussion on where SEO is going in 2013. Alex Bennert, in-house SEO for the …Read full entry

SMX East 2012 Day Two Recap: The Mobile First Movement

This is part two in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here. Today I attended a very worthwhile session on mobile conversion optimization. As I sat there listening to some (slightly differing) opinions on mobile best practices, I was struck by …Read full entry

SMX East 2012 Day One Recap: The Changing Face of Search Marketing

This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of uncertainty and hand wringing about the rapidly changing state of search in the face of Google’s recent run of algorithm …Read full entry

Why Apple’s Move Away from Google Maps is a Big Deal

By now most of us have heard the story of late Apple founder Steve Jobs declaring “thermonuclear war” on Google’s Android operating system. That war, it seems, is in full effect on multiple fronts. Of course, there is Apple’s recent patent infringement victory over Samsung in court (a decision that could have multi-billion dollar implications), …Read full entry

Google Engage Canada Event Recap

Google Engage Canada for Agencies celebrated its one-year anniversary on Monday, September 17 with half-day events held simultaneously across Canada in Toronto, Montreal, Calgary and Vancouver. The events’, connected by a Google+ Hangout, brought over 250 Google Engage members together to share their experience advertising with Google platforms. DAC Group representatives were invited to join panels in Montreal, …Read full entry