Google looks to bridge clicks and bricks with Zavers coupon service
Without a doubt, one of the biggest challenges of online marketing has always been understanding the relationship between online and offline behavior. This has been an enormous problem for marketers, but also for Google. Their Adwords product has always provided excellent tracking for businesses who sell online, but for people who rely on foot traffic …Read full entry
SMX East 2012 Day Three Recap: Search Marketing Grows Up
This is part three of a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here and part two here. Perhaps my favorite line of SMX East 2012 came from a day three panel discussion on where SEO is going in 2013. Alex Bennert, in-house SEO for the …Read full entry
SMX East 2012 Day Two Recap: The Mobile First Movement
This is part two in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. Read part one here. Today I attended a very worthwhile session on mobile conversion optimization. As I sat there listening to some (slightly differing) opinions on mobile best practices, I was struck by …Read full entry
SMX East 2012 Day One Recap: The Changing Face of Search Marketing
This is part one in a three part series covering SMX (Search Marketing Expo) East 2012 at the Javits Center in Manhattan. I went into this year’s SMX East Conference expecting a whole lot of uncertainty and hand wringing about the rapidly changing state of search in the face of Google’s recent run of algorithm …Read full entry
Why Apple’s Move Away from Google Maps is a Big Deal
By now most of us have heard the story of late Apple founder Steve Jobs declaring “thermonuclear war” on Google’s Android operating system. That war, it seems, is in full effect on multiple fronts. Of course, there is Apple’s recent patent infringement victory over Samsung in court (a decision that could have multi-billion dollar implications), …Read full entry
Google Engage Canada Event Recap
Google Engage Canada for Agencies celebrated its one-year anniversary on Monday, September 17 with half-day events held simultaneously across Canada in Toronto, Montreal, Calgary and Vancouver. The events’, connected by a Google+ Hangout, brought over 250 Google Engage members together to share their experience advertising with Google platforms. DAC Group representatives were invited to join panels in Montreal, …Read full entry
Google’s Domain Crowding Problem
Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the SEO community. As search marketers have squawked and scrambled to adjust, Google has firmly stood by its message of making the experience better for the user. Set against this backdrop, the problems that …Read full entry
No more anonymous reviews?
Google’s decision last May to replace the Places channel with the new, socially-integrated Google+ Local has led to a new interface and some new features. Among these, some changes were made to the way Google handles local business reviews. Now, in order to post a review, you need to be logged into your Google+ account. …Read full entry
Could the Facebook “want” button be the answer to ad revenue questions?
Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes center around why Facebook won’t be around in ten years – a topic we’ve written about before on this blog. The IPO just intensified those sentiments, …Read full entry
Has Penguin Finally Killed Link Building?
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimization penalty), the SEO industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post on the …Read full entry