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The Key Word: Preaching to the Conversion Minded
3 Ways to Optimize Google+ Features to Increase Your Search Results

There are lots of questions to ask yourself when planning your social media strategy for the year, but spending time focusing on how your social media efforts will affect your search results should be top of mind. What does that “like”, retweet or +1 mean for your business or client? How is it affecting the …Read full entry

Wading through the Shallows: Is the Internet Really Rewiring our Brains?

I distinctly remember reading Nicholas Carr’s cover story in The Atlantic a few years ago that asked the question, “Is Google Making us Stupid?“. At the time, I was pretty dismissive of Carr’s hypothesis that the way we process the scads of information available to us in the digital age is actually changing the way our …Read full entry