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The Key Word: Preaching to the Conversion Minded
Five Things You Need To Know About Connecting the Pillars of Digital Marketing

It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital hyper-connectedness is increasing the transparency of the process.  As a result, we as marketers, developers, content curators and business leaders need to up our game. The art of persuasion is …Read full entry

Are Your Digital Efforts Converting?

  The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t taking the time to identify how they’ll accurately measure outcomes. The old adage of 80% of winning is simply showing up rings true but, it’s the …Read full entry

Google’s Domain Crowding Problem

Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the SEO community. As search marketers have squawked and scrambled to adjust, Google has firmly stood by its message of making the experience better for the user. Set against this backdrop, the problems that …Read full entry

“Nobody Seems to Love Facebook Anymore”

12-year-olds analyse the Instagram purchase. Image credit: @PatrickMoorhead One meta network to rule them all: Why we remain beholden to Facebook In this week’s Sales Source column in Inc., Geoffery James gets his hate on for Facebook. James argues that, because LinkedIn fills a dull but pragmatic niche, it will outlast Facebook. According to James, business people …Read full entry

Can Directory Publishers Continue to Dominate Local Markets?

Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in equity.  They are one of many directory publishers who have had to  re-organize their businesses in recent years. For decades, directory publishers have …Read full entry

Is Google the 500 Pound Gorilla in Social?

Measuring the return on investment (ROI) of social media activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent chatting online with fans and followers will lead to money back in their pocket? That’s what the new features in Google Analytics are trying …Read full entry

SEO is dead. Long live content.

“It slowly dawned on Ralph that it was getting harder to be seen in the crowd.” Matt Cutts, Google’s sheriff of all things SEO, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official algorithm update that will penalize sites that engage too vigorously …Read full entry

Wading through the Shallows: Is the Internet Really Rewiring our Brains?

I distinctly remember reading Nicholas Carr’s cover story in The Atlantic a few years ago that asked the question, “Is Google Making us Stupid?“. At the time, I was pretty dismissive of Carr’s hypothesis that the way we process the scads of information available to us in the digital age is actually changing the way our …Read full entry

DAC Group to Lead CMA Seminar

On Thursday, April 12, 2012 DAC Group’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer, Vice-President of Media will lead a one-day Canadian Marketing Association (CMA) intensive seminar in Toronto titled “Lead Generation Minus the Guesswork”. The seminar will feature engaging presentations, interactive working sessions, …Read full entry

Local Marketing: Customers Left Out in the Cold

For businesses, local marketing usually deals with the people that they wish to include: Those living in the target markets served by the business, and those living in markets that the business would like to develop. Time, money and effort is spent understanding who these people are, what they need and want, how to reach …Read full entry