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The Key Word: Preaching to the Conversion Minded
Genius Life Hack for Retailers

I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier.  I imagine walking down the street looking for a place to eat and having discounted offers for local restaurants appearing on my phone as I walk by them. I fantasize …Read full entry

Your Google+ Local Questions Answered

As with any major change, the shift from Google Places to Google+ Local has raised  many questions about what is happening and what the implications will be. Below is a distillation of answers to the common questions that have come up so far about the new interface, how to interact with it and what is …Read full entry

Google Pairs Local and Social with Google+ Local

Today Google unleashed another resounding shot across the bow of players in the social and local space: Google+ Local.  This move will effectively make Google Place Pages a memory, replacing those pages with a new local section of their Google+ social network. This  falls in line with Google’s overall product consolidation strategy, and like Search …Read full entry

GetListed.org Local University

This week I attended Local University WNY in Ellicottville, NY.  Throughout the week I will be recapping that event through a series of blogs. The event takes place throughout the country, hosted by SEO and Local SEO presenters.  Presenters at the session that I attended included: Mike Blumenthal, Mary Bowling, Matt McGee, David Mihm, Ed …Read full entry

Grey Pins are on my SERP

Today Google rolled out some ‘enhanced content’ updates for Google Places. This upgrade is visible with the Grey Pinpoint. Below is a quick before and after shot. The ‘after’ shot shows content that is traditionally hidden on the actual place page. This update puts those important details right on the SERP, making it easier for …Read full entry

Google Places and Third Party Snippets

Recently, I stumbled upon a change in Google Places, when looking for an ATM within the mall. Below is a screenshot of the Places page The strange piece of content here is the snippet from Wikipedia. “All text is available under the terms of the GNU Free Documentation License – Wikipedia.” Alone this info would …Read full entry

What is Schema.org?

There’s been a lot of buzz leading up to the launch of Schema.org.  The first thing that makes Schema.org a big deal is that it is agreed upon and standardized.  The second thing that makes Schema.org a big deal is the essence of what it does.  Schema.org provides a standard protocol to add more details …Read full entry

Google Further Monetizes Places by Charging for Directions

With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of the Google Places channel. Since launching location extensions integrated with a Google Places account, Google has been pushing the product hard with local advertisers. …Read full entry

Good SEO Copy is All About the Motion in the Ocean

“ Here’s the quick and dirty truth: if you think that SEO copy has to be boring and robotic either you’re doing it wrong or the Joe SEO that you’ve hired is unaware that even business writing is an art. What’s that you’ve said? Your pages are ranking like a champion? That’s wonderful …but are …Read full entry

Growing Emphasis on Location in Search

“Over the past several weeks we have been tracking Google’s continued emphasis on location in search. During a press conference earlier this year, Eric Schmidt was quoted saying that “”2011 will be the year of Mobile””. Effective mobile search is driven by location. It is natural, therefore, to see location based services as a leading …Read full entry