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The Key Word: Preaching to the Conversion Minded
DexOne and SuperMedia to Merge

Coming seemingly on the heels of AT&T’s directory business acquisition by YP Holdings, DexOne and SuperMedia today announced a company merger expected to be complete by the end of 2012.  The newly merged company will become known as DexMedia. It is expected that the media properties that each company owns (i.e. supermedia.com; dexknows.com; switchboard, etc) …Read full entry

Do Canadians and Americans Search Differently?

DAC Group/Kantar Media’s yearly media usage study looks at buying behavior separately in the U.S. and Canada. The two countries share a border, but do they share the same media usage habits? In many questions, the similarities between American and Canadian respondents were striking. However, there are still some notable differences between U.S. and Canadian …Read full entry

Yellow Pages Usage Increasing in Many Categories

When talking about Print Yellow Pages (PYP) usage, many are quick to quote the decreasing trend in overall PYP references. However, looking at an overall figure is not the end of the story. Print directories are extremely effective in many categories, and when looking at the 2011 DAC Group/Kantar data, we can see that various headings …Read full entry

Can Directory Publishers Continue to Dominate Local Markets?

Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in equity.  They are one of many directory publishers who have had to  re-organize their businesses in recent years. For decades, directory publishers have …Read full entry