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The Key Word: Preaching to the Conversion Minded
Can Directory Publishers Continue to Dominate Local Markets?

Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in equity.  They are one of many directory publishers who have had to  re-organize their businesses in recent years. For decades, directory publishers have …Read full entry