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The Key Word: Preaching to the Conversion Minded
Google looks to bridge clicks and bricks with Zavers coupon service

Without a doubt, one of the biggest challenges of online marketing has always been understanding the relationship between online and offline behavior. This has been an enormous problem for marketers, but also for Google. Their Adwords product has always provided excellent tracking for businesses who sell online, but for people who rely on foot traffic …Read full entry

“Not All Leads Are Created Equal” – Yellow Pages Provide Highly Qualified Leads

A recent study by CRM Associates entitled “Yellow Pages, Search, and Other Direct Marketing Media: Not all Leads Are Created Equal” reports that Yellow Pages (both print and online) provide higher conversion rates than other direct marketing options.  Although other media may provide more leads, the leads brought in from Yellow Pages come from ready-to-buy …Read full entry

Don’t Write that Obituary Just Yet…Print is Alive and Well!

When I joined DAC Group’s research department six years ago, one of the tasks that landed on my desk was to track monthly the number of Yellow Pages directories in print in both the U.S. and Canada.  I never gave the task much thought, but the figures recently have been hard to ignore.  The U.S. is …Read full entry

Wading through the Shallows: Is the Internet Really Rewiring our Brains?

I distinctly remember reading Nicholas Carr’s cover story in The Atlantic a few years ago that asked the question, “Is Google Making us Stupid?“. At the time, I was pretty dismissive of Carr’s hypothesis that the way we process the scads of information available to us in the digital age is actually changing the way our …Read full entry

DAC Group to Lead CMA Seminar

On Thursday, April 12, 2012 DAC Group’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer, Vice-President of Media will lead a one-day Canadian Marketing Association (CMA) intensive seminar in Toronto titled “Lead Generation Minus the Guesswork”. The seminar will feature engaging presentations, interactive working sessions, …Read full entry

Confessions of a Yellow Pages user…

It’s true…I admit it. I have actually taken out those Yellow Pages that sit in my house, and have used them multiple times in the past few years. I know this is not a popular statement to make. In fact, it’s almost shameful. I mean, who uses the Yellow Pages anymore? Don’t they simply function …Read full entry

Results of the 2011 DAC Group and Kantar Search Landscape Study

For the third year, we have conducted proprietary research on the online and offline search habits of Canadians and Americans. This three-wave study includes research from Kantar and comScore. DAC Group’s research was then divided along regional and country lines to glean a clear perspective on the trends and commonalities throughout each region and country. …Read full entry

SMX Social Media Marketing Day 1 recap – the Marvin Gaye Experience

I have a playlist on my iPod that is titled simply ‘awesome’. I know that’s unimaginative, but sometimes it’s necessary to cut to the chase if you need to prepare for a big day/event/meeting. It’s not subtle. It’s direct and it gets me going. My ‘awesome’ playlist includes a bit of James Brown riffing on …Read full entry

SMX Recap Day One: Chasing Google

This is part one of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. My SMX East2011 experience opened with a session called “Which Way Google.” That turned out to be a pretty dependable theme for the day. The session was a panel discussion with In the Plex author …Read full entry

Get a grip of your ROI in the Real World

Coming out of the SMX Advanced conference in Seattle earlier this month, a few things stood out to me as patent certainties… Early June in the Pacific North-West rarely delivers consecutive days of sunshine The conference backpacks are getting fancier every year Advertisers and Marketers are seeking, more than ever, the magic formula behind understanding …Read full entry