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The Key Word: Preaching to the Conversion Minded
SMX Advanced 2013 Recap: The Accelerating Pace of Change

One of the  big risks you run when you attend a lot of search marketing conferences is the issue of hearing the same things over and over again. I came out to this year’s SMX Advanced conference in Seattle with that in mind. After all, I was just at SMX East in New York in …Read full entry

SMX Social Media Marketing Part Two: Going beyond 140 characters

This is part two of a two part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. With 340 million thoughts shared daily, 140 million + active users and a total of 163 billion tweets sent since its launch in 2006, Twitter is one social …Read full entry

SMX Social Media Marketing 2012 Part One: Putting a Face behind Facebook.

This is part one of a two part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn’t think of a better city or venue to host SMX’s latest conference on Social Media Marketing than in beautiful Las Vegas, Nevada. This edition of SMX …Read full entry

Has Penguin Finally Killed Link Building?

Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimization penalty), the SEO industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post on the …Read full entry

SMX Social Media Marketing Day 1 recap – the Marvin Gaye Experience

I have a playlist on my iPod that is titled simply ‘awesome’. I know that’s unimaginative, but sometimes it’s necessary to cut to the chase if you need to prepare for a big day/event/meeting. It’s not subtle. It’s direct and it gets me going. My ‘awesome’ playlist includes a bit of James Brown riffing on …Read full entry

SMX Recap Day Two: Chasing the Long(er) Tail

This is part two of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. Read part one here. Have you ever been looking all over for someone only to find out, when you finally locate them, that they’ve also been looking all over for you? If day one …Read full entry

SMX Recap Day One: Chasing Google

This is part one of a three part series on SMX (Search Marketing Expo) 2011 at the Javits Center in Manhattan. My SMX East2011 experience opened with a session called “Which Way Google.” That turned out to be a pretty dependable theme for the day. The session was a panel discussion with In the Plex author …Read full entry

Get a grip of your ROI in the Real World

Coming out of the SMX Advanced conference in Seattle earlier this month, a few things stood out to me as patent certainties… Early June in the Pacific North-West rarely delivers consecutive days of sunshine The conference backpacks are getting fancier every year Advertisers and Marketers are seeking, more than ever, the magic formula behind understanding …Read full entry